I don’t know about you but I’m kind of more than a little utterly, utterly fucked off to the back teeth of stupid companies who sell products aimed at and for women who use their social media with all the intelligence of a digestive biscuit.
Sometimes it’s patronising, infantalising dangerous product peddlers such as Femfresh being the douchebag-du-jour, sometimes it’s “sexual assault is a part of marketing – duh!” underwear floggers Kayser, who like to tell the ladeez that if a man asks you over to watch a movie, he really wants to have sex with you and if you get raped because you thought it was just to watch a movie then it’s totally all your fault.
Luckily, social media can be somewhat of a poisoned chalice (marketing peeps, take note, eh?) and the inevitable backlash has hopefully given the company the kick up the arse it has so rightfully earned.
An no, Kayser, it’s not an “honest mistake”. Nor was it, in part, caused by the limitation of 140 characters, nor was it misinterpreted. It was written, on purpose, by a human being. It was a glib (and untrue) statement about sexual assault and rape that, whether you like it or not, says a whole lot about your company, your workplace, your aims, ideals and views on men and women whilst you’re trying to get us to buy your knickers. If I want to buy knickers I will buy knickers. I do not want nor expect a fucking tweeted lecture on how I’m going to get raped if I go to a bloke’s house to watch a movie because I didn’t realise the invitation was a euphemism for sex. Gah.